Northwest Tech

Posted on Mar 14, 2011 in Case Studies

Northwest Tech, a 25-year-old company based on the outskirts of Seattle, wanted to revamp its website in 2007. Point Blue Communications developed a site entirely based on Adobe Flash, and it clearly delineated NWTech’s educational and commercial divisions.

Companies like Northwest Tech often serve diverse customers, and educational customers frequently receive preferential MSRP pricing (due to the non-profit nature of most educational institutions). In certain cases, the companies can sell some products to commercial clients but not to educational institutions (and vice versa), thus it’s best to clearly define what products are available to each market. In this particular case, we chose to identify visitors immediately and steer them to the right portion of the website: commercial customers were presented with a white background, while the educational side of the business used a royal blue background.

Flash-based sites are great for a number of reasons (nice animations, smooth navigation without browser refreshes, beautiful layouts), but they’re lacking when it comes to Search Engine Optimization (SEO), content management, updates by non-technical users, support for mobile devices, and so on. In 2007, Flash was still considered a good option for a website, but it’s no longer the case in 2012. We certainly look forward to helping Northwest Tech update its site in the next few months.

Northwest Tech's Flash-based website
Northwest Tech’s Flash-based website.



The commercial side of the house
The commercial side of the house.

The educational side of the website
The educational side of the website.