When Rocky Mountain Technology Consultants wanted a logo re-design, they asked Point Blue Communications to develop something that incorporated a southwestern theme. The company is based in Phoenix and sells its products throughout Arizona, New Mexico, and Colorado. It made sense to incorporate a desert theme, but the company didn’t want the usual tacky suspects: no geckos, cacti, or gilla monsters.
Point Blue Communications delivered a simple, elegant logo that clearly identifies RMTC as a southwestern company that focuses solely on its core markets. It’s distinctive, clean, and simply beautiful: