Point Blue Communications offers a wide variety of marketing services geared to small- and medium-sized businesses that are looking for a cost-effective way to expand their opportunities. We’ll take the time to listen to you, recommend an effective and attainable course of action, and implement the changes that you’d like to make. Our marketing professionals are the best in the industry, and we take pride in developing solutions that highlight your company’s finest attributes and unique strengths.
Market Research & Analysis: You wouldn’t dive into an empty pool, would you? Of course not. That’s why market research is critical when exploring new opportunities: surveys, market sizing, competitive analysis, market segmentation, and financial modeling. But it’s not just for new markets. Do you need to identify how important certain product traits are to your customers? How about doing a Conjoint Analysis study? If you’re concerned that your sales growth is starting to taper off, try a Bass Model to dig deeper into those numbers. And if you need help interpreting those results, we’ll be right there with you.
Marketing Strategy: Are you sure you’re on the right path? Are you certain that you’re targeting the right markets and the right prospects? Without an effective and rational marketing strategy, you’re not really in business — you’re playing a game of chance. If you’d rather not hire your own Ivy-League MBA, hire one of ours! We’ll put your business plan through a thorough review and recommend real-world alternatives that make sense.
Branding and Identity: Who are you? What do you stand for? You might already know, but do your clients? Your corporate identity is your only chance to make a first impression, so choose wisely. We’ll work with you to boil everything down to your company’s essential characteristics, and then build up a brand identity that makes you stand out from the crowd.
Web Presence: Whether you’re taking your first steps into the Web or looking to increase your online advertising efficiency, Point Blue Communications will help you to create a professional and visually stunning presence on the Internet. Our developers can deliver websites that are as eye-catching as they are effective. We’ll develop sites that are easily maintained and edited so that you can keep them fresh and up-to-date. And they won’t look like they were designed by your 12-year-old nephew!
Outbound Communications: From product brochures to press releases, the documents that you deliver to your clients help define your business’s image. You wouldn’t meet with a client while wearing ripped jeans and an old t-shirt, so why settle for equally amateurish literature? Our graphic artists and wordsmiths will deliver Armani at off-the-rack prices so your business will always look and sound professional.